Deluxe Tours
The luxury label of a Swiss travel agency: a tours site that sells the experience of Switzerland first and the itinerary second.
- Client
- Swiss Epic Tours
- Year
- 2022
- Role
- UI/UX design, Web design
- Stack
- Figma
Deluxe Tours is the high-end label of Swiss Epic Tours, built for travellers booking private, tailor-made trips through Switzerland. At that price point the site has to feel like the holiday, so it leads with full-bleed alpine photography and a single “View All Tours” invitation instead of a wall of packages.
The structure follows how someone actually shops a luxury trip: a reason to trust the operator, the country itself, the bestsellers, and only then the booking detail — with prices in CHF and a clean enquiry path for the bespoke requests that don’t fit a package.
A repeatable tour template
Each tour type — multi-day, private day tours, helicopter, train, and seasonal trips — uses one consistent template: a hero, the route, what’s included, and a booking or enquiry action. The catalogue stays browsable and on-brand without every page being hand-built.
